Freestyle Marketing Group

This is a collection of web videos I worked on in various capacities while I was at Freestyle Marketing Group. Along with our commercials, I jumped at any chance to work on my first passion (film and video) when the opportunities presented themselves. I was writing copy for most of these videos anyways, so I figured I'd be the best person to see them through to completion.

HEATWURX Process Video

There's no rule that says "how to" videos need to be boring, so I set out to change the paradigm with this project. I helped write, concept, shoot footage, and edited to completion.

Cover-Pools Company Video

When Freestyle first began working with Cover-Pools, they came to us with a lot of existing marketing collateral. But they needed a few major gaps to be filled. A comprehensive web video that quickly summed up their offerings and company ethos was one of them. Along with the Freestyle team, I helped concept, write the script, shoot the majority of the footage, and made the first cut.

Caretaker Tradeshow Video

Tradeshows are a big part of Caretaker's marketing world. Partnering with my agency's art director, we set out to create a tradeshow video that was a little more interactive and visually-appealing than typical tradeshow pieces. At the time I was a bit new to motion, so some of the techniques I used are a bit canned, but I'm very appreciative of the skills I learned from this project.

"And Justice for All" Fundraising Video

Working at Freestyle was great because we were so community-oriented, and helping non-profits was a big part of that focus. This video was created to help raise crucial funds for "and Justice for all"—the fundraising arm for several Utah non-profit groups. Looking back, the production value could definitely have been better, but I still enjoy the life and heart I tried bring to this video genre.