See Yourself Succeed 2013

See Yourself Succeed

Southern New Hampshire University

We replaced actors with real students, scripted copy with real stories, and set out to create an authentic campaign that championed our students. At a time when “online education” came with inferior educational connotations, we wanted to show people that a paradigm shift had occurred. Online education was no longer defined by for-profit characterizations; It had evolved to mean freedom, determination, and beautiful stories unfolding all across the country. And that's what we set out to capture.

Across a series of TV commercial executions, we introduced viewers to the overall campaign. We showed real students getting their diplomas personally delivered to them. We captured the reaction of SNHU students meeting their favorite professors and academic advisors. And we found out what it was that drove them to study online with the nation’s fastest growing university.

Why SNHU? Commercial

This piece was one of the last commercials that came from this campaign. At the time, we made all the spots originally intended to air. But with 600 hours of footage, we knew there might have been some hidden gems we missed. Several months and a handful of focus groups later, this commercial was reported to be our most popular to date. I edited, helped concept, and sourced music.

SNHU Faculty-Focused Commercial

This was the second commercial I cut from this campaign. The piece was focused on connecting advisors with teachers that lived halfway across the country. Coming from such a business-heavy marketing background, I loved the opportunity to work with content that had such a great purpose behind it. The life, color, and feelings surrounding this piece was a breath of fresh air.