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The Beginning

Southern New Hampshire University

 

Following six online students as they traveled to campus for commencement, The Beginning was focused on capturing the reality and emotion that comes with graduation. We wanted to be more than another university telling the world about our value. We knew it would be more effective to show people what education felt and looked like. Viewers watched as each student made the trek, crossed the stage, and were reunited with their families—not as students, but as graduates. The campaign was aimed at reminding prospective students that completing their degree wasn't so much the end of a chapter, but the beginning of one they've always envisioned for themselves.

SNHU Military-Focused Commercial

 

This was the first of the three spots I edited for this campaign. The focus was on Adam, a military member who was about to graduate. His journey to graduation was a long one, and after going through so much, we wanted to fully capture the magnitude of this moment in his life.

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