JARED BARNETT
Transformation
Southern New Hampshire University
“Transformation” was aimed at capturing the transformational power of higher education, bringing to life the story of an education from SNHU, and how it transforms our students’ lives. The idea remains consistent with our typical messaging, that a SNHU student has a better chance of succeeding here than anywhere else, while the imagery focuses on the more beautiful elements related to online education.
"You Deserve" Commercial
Our initial thought was to make a commercial that was bigger with better production value than the docu-style spots we had previously been making. But we wanted to do this while maintaining our authentic voice and feel. So we took real SNHU students and filmed an activity that captured their essence and hussle in a way that would typically only happen with actors. I edited the spot, helped scout locations and select music.
"Where You Want To Go" Commercial
This was cut in early 2015 and was one of two 15-second commercials that I edited at the time. It was a great opportunity to use shots I had been unable to use in the original 30-second spot (above).
I edited and did color correction.