Winter 2015

Southern New Hampshire University

Coming off the heels of our bigger "Transformation" campaign, we felt the need to revisit our roots with these commercials. Advertising for a university comes with a lot of demands to create hard working, value prop heavy spots. And though we had previously seen success from feel-good pieces, we knew that there was a way to combine the best of both worlds with this campaign.

"Father's Day" Commercial

“I told myself I’d do everything I could to make your life the best it could be. For me, that meant getting my degree.” - Peter F., MS in Healthcare Administration ‘15

This spot was cut from footage in the Winter 2015 campaign. The voiceover was done by the father and was reflective of his personal educational journey and life. This is a deviation from any other spots that Southern New Hampshire University has run previously.

I edited and did color correction for this piece.

"A Family of Support" Commercial

This commercial was the first of 3 that I edited for this campaign. It played the role of our service and support rally cry. One of my main objectives was to have this spot hit key service-related value props while keeping the tone warm with a feel good vibe. I edited, sourced music, and did color.